No, I'm not talking about fishing during football season. What I'm referring to is how some fish slam a lure as soon as it hits the water or as soon as the reel is engaged. The fish that have done this to me were bass and blues hitting small plugs or those soft Sluggos and Hogys. I think the small commotion at touchdown gets their attention, but I wonder if a huge plug or bait landing may actually scare a fish. Maybe a big lure landing calls them in as long as it doesn't hit 'em on the head.